Think Health, Think Pharmacy is a new global campaign launched today (May 23) from the International Pharmaceutical Federation (FIP).

It aims to raise awareness of pharmacies as places of primary healthcare provision and to advocate for pharmacists as healthcare professionals, primarily in the minds of policymakers but also of several other target groups.  

Despite substantial and recent advancements in pharmacy practice, too many people still perceive pharmacies as commercial enterprises rather than places of healthcare provision, says FIP. This is an obstacle to pharmacists providing the services that they are trained to provide and that our health systems and communities desperately need, it adds.

“Our pharmacy profession proved its ability and dedication to the health of their communities during the Covid-19 pandemic and now is the time to make a bigger push for more professional recognition and the additional pharmacy services that go with that,” said Paul Sinclair, president of FIP.

More information and campaign assets can be found here.